Data Loss Prevention, Endpoint Security, Endpoint Management, and IT Service Management

Executive Summary

Overview
24 Hour Fitness is an industry pioneer widely credited with introducing key innovations to the health club market. The clubs were the first to stay open 24 hours a day and to spearhead the concept of month-to month gym memberships. The original club in the chain opened in 1983 in San Leandro, California. The firm grew steadily and, in 1996, Family Fitness and 24 Hour Nautilus merged to form 24 Hour Fitness. In 2005, the now global company was sold to New York-based private equity firm Forstmann Little & Co. for $1.6. Carl C. Liebert III joined the company as chief executive officer in October 2006. 24 Hour Fitness is headquartered in San Ramon, California, with its primary data center located in Carlsbad, California.

Barriers
The information technology (IT) staff at 24 Hour Fitness faced a number of technology challenges. First and foremost, the customer experience at the club level depended on the responsiveness and availability of the IT infrastructure. The company had to protect against disclosure of sensitive credit card and personal information that could subject the company to regulatory fines and brand damage. 24 Hour
Fitness lacked a comprehensive and cost-effective method of tracking and deploying IT assets, including software licenses.

The Solution
In response to these technology challenges, 24 Hour Fitness moved aggressively to transform its IT infrastructure. To make this happen, the IT team deployed a number of Symantec software products, including Altiris Client Management Suite to identify and track assets and speed the deployment of software programs and images; Altiris Asset Management Suite to monitor software licensing and avoid purchases; Symantec Endpoint Protection to secure the corporate infrastructure from malware and other attacks; and Symantec Data Loss Prevention to protect against accidental or malicious release of sensitive customer information.

Benefits
A Total Operational and Economic Impact (TOEI™) analysis by Alchemy Group found that Symantec software has produced tangible business value for 24 Hour Fitness. Actual and projected savings totaling $5.4 million from March 2008 through December 2010 were found in the following areas:

• Asset Reporting Labor Productivity Gains and Cost Avoidance: $88,474 in labor productivity gains and cost savings by avoiding unnecessary software license purchases
• Software Package Deployment Labor Productivity Gains: $2,173,919 in labor productivity gains due to increased efficiency of deploying software packages
• Software Image Deployment Labor Productivity Gains: $775,859 in labor productivity gains due to increased efficiency of deploying images to fitness club terminals
• Payment Card Industry (PCI) Compliance Labor Productivity Gains and Cost Avoidance: $2,613,464 in IT staff productivity gains and cost savings by avoiding PCI fines