News RSS Feed Alchemy Group Launches New Services – Announces Key Fourth Quarter Initiatives
ATLANTA —Alchemy Group, a company focused on sales and marketing transformation, today announced an enhanced delivery model and other fourth-quarter initiatives designed to help the privately held, Atlanta-based firm serve a rapidly growing client base. The company’s integrated delivery model includes a proven mix of strategic and program-level services that help clients drive more predictable revenue and margin contribution, and leverage the cross-disciplinary experience of firm principals.
“We are pleased to strengthen our platform for continued growth,” said Stanley “Skip” King, president and CEO of Alchemy Group. “Since we were founded in 2004, we’ve been committed to consistently delivering tightly integrated sales and marketing best practices that provide meaningful revenue and margin contributions for clients,” he said. “Experience has taught us to avoid the silos that constrain our clients’ revenue streams and provide a single resource for senior sales and marketing professionals,” King added.
Alchemy Group provides advisory services for restructuring and process optimization; revenue enhancement and sales enablement services to optimize resources; market research and analysis to capture the economic benefit of client solutions; and professional skills development to transfer knowledge throughout the enterprise.
Key initiatives for fourth quarter include expansion of Alchemy’s ability to offer forensic-level market research and analysis to a growing list of clients. “Our TOEI™ research practice has doubled its capacity over the last two quarters, with nine independent research efforts running in parallel,” said Greg Malacane, market research and analysis practice director. The reports document the total economic and operational impact (TOEI) of clients’ solutions, communicating the quantifiable value of their offerings and reflecting the voice of the market.
“We’ve seen unprecedented demand for this new breed of forensic-level research that helps prospects make informed procurement decisions,” said King. “Alchemy Group repurposes this research through its professional skills development practice to help clients develop the business acumen and subject-matter expertise required to develop value oriented go-to-market strategies that influence the economic buyer.”
Alchemy Group serves companies ranging from start-up to Fortune 1000. C-level, sales, marketing and learning executives worldwide benefit from services delivered by Alchemy Group’s industry practitioners, multi-disciplinary expertise and principled approach to business.
About Alchemy Group Inc.
Alchemy helps clients transform their sales and marketing organizations and drive higher quarterly revenue and margin contribution. Founded in 2004, the Atlanta-based company integrates restructuring and process optimization services, proven revenue enhancement and sales enablement methodologies, value-oriented market research analysis and measurable professional skills development—and accelerates corporate performance. Alchemy is comprised of industry practitioners with the cross-disciplinary expertise and highly principled approach needed to consistently deliver desired results for clients. For more information, please visit: www.alchemygroupinc.com.
