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Who is Alchemy

Case Studies

Alchemy Group helps clients drive higher revenue and margin contribution by providing integrated, best-practice sales and marketing strategy, research and education services. One hundred percent of Alchemy Group clients serve as references.

We invite you to read the following case studies to learn more about how Alchemy Group helped these featured companies meet revenue and margin goals.

Global Media Publishing

About

Global digital distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Founded in 1995.

Environment

Consolidation of over 40 privately held acquisitions into a single public company between 1996 – 2001.

Client Needs

Global sales transformation

Engagement Timeframe

Two years (2002 through 2004)

Number of sales staff

600+ inside and field sales team members

Regions

U.S., U.K., Europe and Asia

Risk

Increase revenue and margin contribution amidst global restructuring

Services provided

  • Restructuring and Process Optimization
  • Revenue Enhancement and Sales Enablement
  • Market Research and Analysis
  • Coaching and professional skills development with performance measurement
  • TOEI® Research for top five clients in the publishing sector

Results

  • Profit swelled to $21.5 million on revenue of $463 million in 2002
  • Profit tripled the following year to $64 million on revenue of $523.2 million
  • In 2004, revenues exceeded $560 million

Global Data Security and Data Storage Supplier

About

Global leader in providing security, data storage and systems management solutions.

Environment

Divisional sales transformation

Client Needs

Global sales processes and talent management

Engagement Timeframe

Two years (2004 through 2006)

Number of sales staff

100+ inside and field sales team members

Regions

U.S., U.K., Europe and Asia

Risk

Increase revenue and margin contribution with planned attrition

Services provided

  • Restructuring and Process Optimization
  • Revenue Enhancement and Sales Enablement
  • Market Research and Analysis
  • Coaching and professional skills development with performance measurement
  • Compensation planning

Results

  • Revenues were $45 million in 2005, up 20% from $38 million in 2004.
  • 2006 revenues exceeded at $56 million

Global Supply Chain Software Supplier

About

Leading provider of innovative supply chain management solutions

Environment

Sales restructuring under new leadership

Client Needs

Value-based sales processes and forecasting best practices

Engagement Timeframe

Two years (2005 through 2006)

Number of sales staff

55+ field sales executives

Regions

U.S.

Risk

Increase revenue under new sales leadership and sales restructuring

Services provided

  • Process Optimization
  • Revenue Enhancement and Sales Enablement
  • Coaching and professional skills development with performance measurement

Results

  • Revenues climbed from $216 million in 2005 to $277 million in 2006 to $374 in 2007. Engagement ended in lat 2007. Revenues went flat for 2008 and 2009 at $390 and $385 respectively.

Contact Us

Phone:
+001-770-640-0075
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Customer Quotes

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Our Blog

Insights is a blog exploring issues related to achieving predictable revenue and margin contribution on a quarterly basis.

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TOEI ™ Research

View and download examples of the TOEI™ research we've done for real customers.

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